CLICK SYNDICATE BLOG
Click Syndicate has a veteran team of marketing and technology experts who
contribute to this blog — sharing articles, white papers, videos, insights, and
impressions about the industry and where it's heading.
Feb 2017
There is an argument out there, claiming that conferences are a waste of time and money. I’d argue that no matter which industry you find yourself in, you won’t find a higher concentration of industry experts anywhere else. Online workshops can cost tens of thousands of dollars, and at a conference, you get to hear not one, not two, but dozens of industry leaders present, with a chance to ask questions directly to the source. For newcomers, it’s an opportunity to hoard indispensable advice about what you’ll be facing while starting out. For veterans, its a chance to fine tune …Read the full article
Jan 2016
Just came back from Affiliate Summit West in Las Vegas and what a show it was for us. Unfortunately however, I continue to see a lot of affiliates who don’t take the time to network within the industry and build upon their presence. Some might think that they’re only going to get shot down by successful people while others are just too lazy. The reason that this is unfortunate is it does lead to the demise of many. When you want something to be sustainable for you, you have to get out there and do whatever it takes to get …Read the full article
Jan 2016
We’re kicking off the year with a very busy month, where we’re going to be doing a lot of traveling in order to maintain our presence at the industry’s best conferences. If you’ve been thinking about doing business with Click Syndicate or if you’re currently doing business with us and you’d like to meet us in-person, feel free to contact us. Without further ado, here’s where you can find us in January. No stalking please! It all starts with Affiliate Summit West. This is one of the leading affiliate conference in the industry, and it’s for good reason too. Just …Read the full article
May 2015
Marketing has been a necessity of life since the dawn of mankind, when currency, as we know it today, did not exist, and people relied on trading to get the things they need. For instance, a person might give you more tomatoes and corn for one chicken if that chicken was fatter and healthier than anyone else’s chickens. And, spreading the word that you have the fattest, healthiest chickens in the area would likely mean that more people would come to you for chickens than any other chicken farmer. Back then, word of mouth was the only marketing channel available. …Read the full article
Want to discover the scientific approach firms use to optimize their Facebook Ads? Unsure whether your ads are converting as well as they should be? Or whether you are paying exorbitantly? Well, don’t worry anymore. This article will outline 7 scientific methods you can use to optimize your Facebook Ads; just like industry pros. Know Your Goal Right from the Start Prior to launching your campaign, determine your objective and the right metrics to measure progress. Facebook is kind enough to request you to choose what your goal is prior to choosing a campaign on the ‘Create ad page.’ If …Read the full article
Feb 2015
As I am sure you already know, Google AdWords is Google’s advertising platform. It provides companies with three payment options for advertisements displayed on Google.com and its partner sites. These payment options are pay per click, pay per impression, and pay per conversion. Google AdWords can be a highly effective and cost efficient marketing strategy. However, if you don’t know exactly what you are doing, it can also be an expensive nightmare with little, if any, results. If you are new to AdWords, experimenting could be a costly mistake. Fortunately, there are several tools that can help. These services will …Read the full article
Feb 2015
Affiliate marketing is beneficial for everyone involved. For the retailer, it can be one of the most effective forms of performance-based marketing available, due to the high potential of reaching the retailer’s target audience. It is also one of the most economical online marketing strategies. For the affiliate, it can be a great source of relatively passive income. No matter which side of the coin you are on, however, it is imperative to have a good affiliate network, and even more so to have a good affiliate manager. But, what makes a good affiliate manager? Knowledgeable A good affiliate manager …Read the full article
Jan 2015
The internet is the most highly effective marketing medium of all time and the Affiliate Summit West was by and large the best affiliate marketing conference of all time. This is true for two major reasons. First, more than forty percent of the world’s population has regular access to the internet today. As of 2014, that was more than 3 billion people. In the United States alone, there were more than 279 million internet users, which is 86.75 percent of the USA’s population. Second, the internet allows marketers to reach their target audiences in new ways. With more traditional marketing …Read the full article
It is the end of the year again. As families all across the world make plans to ring in the new year, journalists everywhere are clamoring to compile their lists. It seems there are year-end lists for everything under the sun: best and worst dressed; best books, music, and movies; most important celebrities; and many more. As business owners, executives, and leaders, we are particularly interested in the list of the top 5 most inspirational people in business in 2014. These five individuals have been chosen because they are forward-thinking visionaries. Larry Page, Google, CEO and Co-Founder The Google …Read the full article
There’s a war going on, in case you haven’t noticed. Don’t reach for your hard hat just yet, it’s a retail war. Not the one between online retailers and bricks and mortar stores, that was decided a long time ago. This is between two giants of the online world: Amazon and Ali Baba. Many people are predicting doom and gloom for the Seattle pace setters, but here are the reasons why Amazon will continue to do better than Alibaba. The Excitement of the New Do you remember when the United States was the land of unbridled consumerism, and China seemed …Read the full article
Nov 2014
There’s one generation that counts more than any other in business today, and that’s the millennials. Why is that? They’re young, with a disposable income. They may not yet have started a family, so they have more time, and money, to spend enjoying themselves. Millennials are also more open to modern marketing techniques, giving smart people like you the chance to snatch them away from competitors who are still stuck in the dark ages of the Twentieth Century. Here are 5 great ways to reach millennials. 1. Content is King Content marketing is the way to go when you want …Read the full article
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